15+ best halloween dropshipping products

Halloween is more than just costumes and candy – it’s a major shopping season. In the United States, consumers spend billions of dollars on Halloween-related items each year, making it a “dropshipping goldmine” for savvy sellers. The National Retail Federation (NRF) forecasts that U.S. shoppers will spend about $11.6 billion on Halloween in 2024, and CJ Dropshipping reports that Americans spent “over $13 billion” on costumes, décor, party supplies, and pet accessories in 2024. This massive seasonal surge, combined with consumers’ eagerness to buy early, creates a unique opportunity for dropshippers. Nearly half of Halloween shoppers start their purchases before October, and over 70% of U.S. households participate in Halloween festivities. In short, from spooky décor to fun costumes, Halloween buying trends are booming – especially online.

Dropshipping leverages this by letting sellers tap into high demand without holding inventory. Unlike evergreen products, Halloween items sell in a short, urgent window, often in bundles (e.g. costume + props + decorations) that boost average order value. Popular categories – costumes, home décor, party supplies – accounted for the lion’s share of Halloween spending. Social media “hype” also fuels sales: TikTok and Instagram regularly drive viral costume and makeup trends. Altogether, Halloween’s intense, visual, and time-sensitive nature means motivated buyers are ready to spend. For dropshippers who plan early and source creatively, Halloween can be highly profitable.

Why Halloween Is a Dropshipping Goldmine

• Huge Seasonal Spending: Americans spend over $11–13 billion on Halloween items annually. The NRF projects about $11.6 billion for 2024 – only slightly below the record $12.2 billion in 2023 – making Halloween one of the biggest holidays for retailers. Costumes and decorations alone each command roughly $3.8 billion in spending. In other words, spooky is big business.

• Early and Broad Demand: Almost half of Halloween shoppers start buying well before October. Many people want to avoid last-minute stress, so they shop as early as August and September. Not only kids, but also teens and adults – including pet owners – get in on the fun. CJ Dropshipping notes that Halloween has “evolved from a children’s holiday into a nationwide celebration that cuts across all age groups”. This broad participation means there’s demand for every type of Halloween product: from infant costumes to inflatable yard decorations.

• Online Shopping Trend: E-commerce is booming in the Halloween season. CJ reports that nearly half of Halloween purchases now occur online, a number that continues to rise. Social media platforms like TikTok, Instagram and Pinterest help fuel this growth by showcasing viral costume ideas and décor trends. For example, trending videos about DIY Halloween makeup or décor can send shoppers racing to e-commerce stores. In short, online sellers can reach a huge, ready-to-buy audience with the right products and marketing.

• High Average Orders: Halloween shoppers often buy multiple items at once – a costume plus accessories, décor for their home, party supplies for events, and more. This “everything for the party” mentality boosts order value. CJ notes that the variety of Halloween products available – costumes to decorations to pet costumes – allows sellers to easily upsell complementary items. For example, a customer buying a witch costume might also pick up a glow-in-the-dark wand and a set of spooky lights, multiplying the sale.

• Short, Intense Window: Unlike year-round niches, Halloween has a hard deadline. Sellers who capitalize on urgency (using countdown timers, “limited time” banners, and shipping cutoff notices) can drive fast sales. Early planning is key: CJ and other sources advise launching Halloween campaigns by late September, not waiting until mid-October. Acting early captures those planners and also leaves room to grab last-minute shoppers. The combination of high demand, seasonal excitement, and urgency makes Halloween an exceptionally lucrative period for dropshippers.

18 Best-Selling Halloween Dropshipping Products

1. Halloween Costumes (Adults, Kids, and Pets)

Costumes are the backbone of Halloween spending, ranging from classic witches and vampires to trending pop-culture characters, and even adorable pet outfits.

• Why It Sells: Costumes are a non-negotiable purchase for millions of households, and shoppers often buy multiple sets for kids, adults, and pets. They’re also highly shareable on social media, driving further demand.

• Tips: Stock both evergreen classics and trending designs inspired by new movies or viral shows. Offer a clear sizing guide and consider upselling accessories like wigs, masks, or themed makeup.

2. Spooky Home Décor

Think window clings, hanging ghosts, and eerie lighting that transform homes into haunted houses with little effort.

• Why It Sells: Homeowners love decorating for trick-or-treaters and parties, and décor items let them make an impression without breaking the bank. Many are reusable, so customers see good value.

• Tips: Use high-quality lifestyle photos showing rooms fully decorated. Market bundles or sets (e.g. window kit + lighting) to increase average order value.

3. Halloween Party Supplies

Cups, plates, napkins, balloons, and banners – everything needed for a themed party night.

• Why It Sells: Parties are a core part of Halloween celebrations, and hosts want convenient, cohesive decorations. Disposable supplies are affordable and bought in bulk.

• Tips: Promote ready-made party packs for different group sizes. Position them as “one-click solutions” to make hosting effortless.

4. Pumpkin Carving Projectors & Stencil Sets

Devices and templates that help families carve creative jack-o’-lanterns with ease.

• Why It Sells: Pumpkin carving is a family tradition, but many struggle to make detailed designs. Projectors and stencils solve that pain point and turn carving into a fun group activity.

• Tips: Market these early in the season alongside pumpkin-themed tools. Demo videos showing the transformation from plain pumpkin to masterpiece are powerful for ads.

5. Inflatable Yard Decorations & Games

Oversized pumpkins, spooky characters, or interactive inflatables like ring toss games.

• Why It Sells: These create high-impact curb appeal and are easy to set up, making them popular with families who want to impress the neighborhood. They’re also reusable year after year.

• Tips: Emphasize ease of setup and storage. Highlight dimensions in product titles to stand out (e.g. “10-Foot Inflatable Ghost”).

6. Themed Makeup & Special Effects Kits

Makeup palettes, fake blood, and prosthetics that let people create realistic or glamorous Halloween looks.

• Why It Sells: Makeup elevates costumes and appeals to teens, adults, and even cosplayers beyond Halloween. Many products are inexpensive and impulse-buy friendly.

• Tips: Pair with costume listings as upsells. Use tutorial content (short videos showing transformation) to market effectively on TikTok and Instagram.

7. LED & Glow-in-the-Dark Props

Glow sticks, LED pumpkins, and neon scythes that light up the night.

• Why It Sells: Safety and style combine – kids love glowing items for trick-or-treating, while adults enjoy them for parties. They stand out visually and often encourage group purchases.

• Tips: Position them as both fun and safety accessories. Offer multipacks at a discount to encourage higher order values.

8. Wall-Mounted Creepy Hands

3D wall décor pieces that look like hands reaching out of the walls.

• Why It Sells: They deliver a dramatic haunted-house effect at low cost and can be reused annually. Simple yet impactful.

• Tips: Showcase them in bundles (e.g. sets of two or four). Emphasize durability and reusability for repeat value.

9. Halloween Jewelry & Accessories

Spider-web earrings, bat necklaces, skull bracelets, and themed hairpins.

• Why It Sells: Not everyone wants a full costume, but accessories let people join in the spirit affordably. Perfect for workplaces and schools.

• Tips: Keep prices low for impulse buys. Promote them as add-ons at checkout (“Complete your look with matching earrings!”).

10. DIY Halloween Craft Kits

Pumpkin painting, make-your-own garlands, or mask-decorating kits.

• Why It Sells: Parents love these as screen-free activities for kids. They combine creativity with a finished product that doubles as décor.

• Tips: Market as family-friendly bonding activities. Bundle with décor items to appeal to households planning parties.

11. Skeleton & Inflatable Decorations

Life-size skeletons, inflatable ghouls, and giant spiders that dominate outdoor displays.

• Why It Sells: These create “wow factor” curb appeal and attract social media attention. Hardcore Halloween fans collect new figures every year.

• Tips: Highlight height/size clearly in listings. Target homeowners and community event organizers.

12. Fake Spider Webs & Creepy Crawlers

Stretchable webbing and plastic spiders to drape over bushes, porches, or furniture.

• Why It Sells: Cheap, lightweight, and easy to use, webs are one of the most universal Halloween decorations. Almost every household buys at least one.

• Tips: Offer bulk packs for higher margins. Upsell with larger plastic spiders or glow-in-the-dark versions.

13. Halloween Party Supplies & Decor Bundles

Complete kits combining banners, balloons, tableware, and wall hangings.

• Why It Sells: Busy shoppers love the convenience of “all-in-one” bundles that save them time and decision fatigue.

• Tips: Create bundles targeting different audiences (kids’ parties, adult cocktail parties). Use bundle pricing to encourage larger purchases.

14. Haunted House Props

Motion-activated skeletons, eerie sound machines, or animatronic figures.

• Why It Sells: They deliver memorable scares and attract partygoers or trick-or-treaters. Serious enthusiasts invest in premium props year after year.

• Tips: Market with video demos to show the scare effect. Target hobbyist decorators and haunted-house venues willing to pay higher prices.

15. Glow-in-the-Dark Stickers & Wall Decals

Easy-apply decals shaped like ghosts, bats, or stars that glow in the dark.

• Why It Sells: They’re fun, affordable, and safe for kids’ bedrooms or dorm rooms. Easy to install and remove without damage.

• Tips: Position them as family-friendly décor. Offer multipacks and emphasize reusability.

16. Halloween-Themed Tableware

Plates, cups, napkins, and tablecloths featuring pumpkins, witches, and skulls.

• Why It Sells: Party hosts want cohesive themed setups, and disposable tableware is affordable and practical.

• Tips: Sell as coordinated sets with décor or balloons. Market with lifestyle photos of complete table spreads.

17. Halloween-Themed Pillow Covers

Festive pillowcases featuring pumpkins, cats, and spooky slogans.

• Why It Sells: Quick décor refresh without buying new pillows. Reusable and easy to store, appealing to budget-conscious homeowners.

• Tips: Promote as seasonal home upgrades. Sell in sets (e.g. 4 covers) to increase basket size.

18. “Trick or Treat” Smart Doorbells

Motion-activated devices that play spooky sounds when visitors approach.

• Why It Sells: They add an interactive twist to Halloween night, delighting kids and impressing homeowners’ guests.

• Tips: Use short demo videos in ads to show reactions. Emphasize easy setup and reusability for multiple Halloweens.

How to Choose Your Winning Halloween Product

With so many spooky products out there, how do you decide which ones to actually sell? Choosing a winning Halloween product requires a bit of strategy. Here are some tips to guide your selection:

• Identify trending products: Keep an eye on current trends by monitoring pop culture, movies, and social media. Products tied to popular franchises or memes can explode in demand (for example, costumes from a hit TV show are expected to be hot in 2025). Using Google Trends or TikTok, you can spot what Halloween-related topics are trending and stock those items early.

• Gauge competition: A product can be popular, but if everyone is selling the exact same item, it may be hard to stand out (and margins could shrink). Do a quick market check – search on Amazon or AliExpress to see how many sellers carry it. If it’s oversaturated, consider a niche variation or a complementary product instead. On the flip side, avoid ultra-obscure niche items that only appeal to a very small audience; you want a happy medium: strong demand, but not a flooded market.

• Consider profit margins: Seasonal items need to move fast, so you generally want products that are affordable to source and ship. Heavy or oversized products can be challenging because high shipping costs might eat into your profit (and long transit times could miss the holiday). This doesn’t mean you can’t sell big props or decor, but factor in those costs and perhaps price accordingly or find a domestic supplier. Often, smaller gadgets, accessories, and lightweight décor have excellent markups ideal for dropshipping.

• Think broad appeal vs. niche: It’s okay to have a niche (e.g. your store specializes in gothic Halloween décor), but within that niche, choose some items with broad appeal too. A mix of “everyone buys this” products (like candy bowls) and unique items (like a specific cosplay costume) can balance your sales. Broad appeal items drive volume, while unique items can give you a higher margin due to less competition.

• Avoid legal/IP issues: Be cautious with products that might infringe on copyrights or trademarks (e.g. unlicensed character costumes). While trending character costumes are great sellers, selling a direct knock-off of a protected character can lead to takedown notices or worse. Instead, look for generic versions or legally licensed suppliers if you go that route. Always ensure the products you pick don’t violate any intellectual property rights.

• Test and observe: If you’re unsure which product will hit, list a variety and let the market tell you. You can run small ads or promote multiple items on social media to see which gets traction. The beauty of dropshipping is you can quickly swap in new products if something isn’t performing. Monitor your store analytics and be ready to scale up promotion on the items that start selling well (and drop the duds).

By applying these criteria – tapping into trends, analyzing competition, ensuring solid margins, and staying legal – you can zero in on one or a few potential winners. Often, success comes from a combination of a great product and perfect timing, so use these tips to stay ahead of the Halloween curve.

How to Choose Reliable Dropshipping Suppliers

A top-notch product means nothing if the supplier can’t deliver on time or quality. For Halloween, speed and reliability are critical. Here’s how to choose wisely, especially focusing on CJ Dropshipping’s advantages:

• Large Catalog & One-Stop Shop: A great supplier should offer a wide range of products. CJ stands out here – it boasts over 400,000 products across thousands of categories. That means you can find almost any Halloween item on one platform, from costumes to décor to pet accessories. Fewer suppliers mean less headache coordinating orders.

• Global Warehouses (Including U.S.): Shipping time is a big concern during Halloween. CJ has multiple warehouses around the world, including a dedicated U.S. warehouse. This allows for much faster shipping to American customers (often 5–10 days, compared to weeks from overseas). Fast shipping improves customer satisfaction during the time-critical Halloween season.

• Combined Shipping: CJ offers a unique combined shipment feature. If a customer orders multiple items (say, a costume, a mask, and a set of banners), CJ can pack them together so they arrive in one box. This is not common with many suppliers and it simplifies both logistics and customer experience (no multiple tracking numbers). During Halloween, when customers might be ordering full outfits + décor, this feature is a big advantage.

• Custom Branding and Packaging: A reliable supplier should let you build your brand. CJ provides white-label options and custom packaging, so you can brand shipments with your logo or themed designs. This professional touch helps with customer trust and repeat business – important for standing out in a crowded seasonal market.

• On-Demand Sourcing: If you can’t find something in stock, CJ allows you to post a sourcing request and their team will find it. This means you’re not limited to what’s already in their catalog – you can request new, trending items. It’s a time-saver and keeps your store flexible.

• Print-on-Demand (POD): For personalized or printed items (like Halloween t-shirts or themed face masks), CJ’s POD service is a bonus. You design the print, and CJ prints and ships the product for you. This is useful for unique Halloween apparel or swag without holding inventory.

• Automation and Integration: CJ’s platform integrates with Shopify, WooCommerce, eBay and more, automating order sync and fulfillment. Once you link your store (CJ supports 18+ platforms), orders flow seamlessly. CJ’s interface is user-friendly and has extensive tutorials, making it easier for both beginners and veterans to manage their Halloween store.

• Customer Support: Reliable support is key if any issues arise. CJ is known for 24/7 support and an established refund policy. Quick responses are important when timing is tight. A good supplier partner can resolve order issues or quality concerns before Halloween arrives.

In short, while you can source Halloween items from marketplaces or local wholesalers, CJ Dropshipping offers a balanced solution for seasonal sellers. It combines huge product variety with fast shipping, automation, and useful services (like combined shipping and custom packaging). This makes CJ especially reliable for dropshippers who need to move quickly during the Halloween crunch.

How To Start Dropshipping Halloween Products

Starting a Halloween dropshipping store involves the usual setup steps, plus some seasonal-specific planning. Here’s a step-by-step roadmap:

• Pick Your Platform: Choose an e-commerce platform (Shopify, WooCommerce, BigCommerce, Wix, etc.) that you’re comfortable with. Shopify is very popular for dropshipping. Make sure it supports integration with CJ Dropshipping (CJ works with Shopify, Woo, eBay, Amazon, TikTok Shop, and 15+ others).

• Branding & Theme: Build your store with a Halloween-friendly vibe. Use a color scheme of orange/black/purple and spooky fonts/graphics. Create a homepage banner announcing “Halloween Collection” or a countdown to Halloween. Adding Halloween-themed banners and visuals immediately signals the focus. Inventory Source recommends adding seasonal banners and a specific “Halloween” category page to help visitors find all holiday items easily.

• Register and Connect CJ: Create a CJ Dropshipping account if you haven’t already. In CJ, authorize and link your store (e.g. connect your Shopify store via CJ’s settings). CJ provides tutorials on connecting stores. Once connected, CJ can automatically sync products and orders with your store, which saves a ton of time.

• Product Sourcing: Use CJ’s search and sourcing tools to find the Halloween products you want (see list above). CJ allows you to search by keyword or category. Alternatively, if you have a niche product idea not found, use CJ’s sourcing request feature to have them find it for you. Once you identify a product, add it to your store by using CJ’s “List” feature or product importer. CJ’s beginner guide explains how listing works and how to connect products to your store.

• Set Prices and Descriptions: For each product, write a unique, persuasive description. Include Halloween keywords (e.g. “glow in the dark”, “spooky decoration”, etc.) to aid SEO. Clearly state price, shipping expectations, and any bundle deals. Price goods to include your markup and shipping, aiming for those sweet-spot margins mentioned earlier (e.g. markup of 30–50% or more on accessories).

• Configure Store Logistics: Set up shipping zones and rates (leveraging CJ’s faster shipping from domestic warehouses where possible). Create store policies for returns (especially for costumes where sizing is an issue). Inventory Source suggests confirming suppliers’ stock levels and shipping times to avoid stockouts. Since Halloween has fixed deadlines, consider adding cutoff notices (“Order by Oct 20 for delivery by Halloween”).

• Test Everything: Before launch, do a test purchase to ensure orders go through CJ smoothly. CJ automates fulfillment, but verify that an order from your store appears correctly in CJ’s system and shipping notifications work.

• Plan Fulfillment: Remind yourself that CJ will handle packing and shipping when you forward orders to them. They will handle shipping labels and delivery – your role is marketing and support. CJ will send tracking info you can share with customers. Because of the holiday, consider using CJ’s warehouse filters so that products ship from a U.S. warehouse whenever available for quicker transit.

• Launch & Monitor: By early September, start your Halloween marketing campaigns and keep your store updated. Once orders come in, CJ fulfills them; check that they meet deadlines. Respond quickly to any customer inquiries about sizing, shipping, or availability.

By following these steps and leveraging CJ’s tools (auto-sync, product import, combined shipping, etc.), you’ll have a streamlined Halloween dropshipping operation. As CJ’s beginner guide emphasizes, CJ “handles the entire process” from order to delivery, allowing you to focus on sales and marketing.

Marketing Your Halloween Products

Once your store is stocked, you need to attract customers. Effective Halloween marketing combines festive creativity with urgency. Here are key strategies:

• Urgency & Promotions: Halloween is deadline-driven, so play up urgency. Offer limited-time flash sales or countdown deals as October 31 approaches. According to Inventory Source, offers like a “24-hour Flash Sale” or “3-Day Halloween Discount” can attract last-minute buyers. Display a countdown timer on product pages (“Only 2 days left for Halloween delivery!”) and show stock levels (“Only 5 left!”) to create FOMO. Also, use themed discounts – e.g. “Halloween Special: 15% off pumpkins” or BOGO on accessories. Inventory Source suggests using discounts (10–20% off or BOGO deals) and free-shipping thresholds to entice bigger carts.

• Visual Advertising: Invest in paid ads on TikTok, Instagram, Pinterest, and Facebook, since Halloween is visual. Short video ads or Reels of glowing products or DIY tutorials can perform well. Target specific audiences (e.g. parents of young kids for costume ads, pet owners for pet costumes, or DIY/home decor fans for décor kits). Use remarketing ads to upsell or cross-sell (e.g. “Liked that costume? Get the matching mask!”).

• User-Generated Content: Encourage customers to share pictures of themselves (or their kids, pets, homes) using your products, with a custom hashtag. Feature this UGC on your site or social channels as social proof. Seeing real people enjoying your items (for example, a child proudly holding a carved pumpkin from your kit) builds trust and buzz.

• Seasonal Giveaways: Small giveaways or freebies can generate excitement. For example, hold an Instagram giveaway for a “Spooky Bundle” (costume + decorations + a gift card). Entry could involve following your page and tagging friends. This can quickly grow your audience right before Halloween.

By combining these strategies – spooky visuals on social media, targeted SEO content, and urgency-based sales tactics – you can drive traffic and conversions during the Halloween shopping frenzy. As inventories dwindle and Oct 31 looms, keep promotions sharp and channels active to make the most of the season.

Conclusion: Key Takeaways for Success

• Start early and plan ahead: Don’t wait until October 30th! Launch your Halloween product lineup and marketing campaigns by late September to catch early shoppers and search trends. Early preparation also means you can resolve any supplier or website issues before the rush hits.

• Sell what people want: Focus on high-demand categories (costumes, decor, party supplies, accessories) and include trending items. Use tools and research to identify what’s hot this year – whether it’s a particular costume or a new decor gadget – and get those in your store. The right product at the right time is a recipe for success.

• Reliable suppliers are crucial: Partner with suppliers who can ship quickly and reliably. All your marketing will be for nothing if products don’t arrive by Halloween. Prioritize suppliers with fast shipping options and good track records. It’s often worth slightly higher costs for a supplier you trust during this time-sensitive season.

• Optimize the shopping experience: Make it easy for customers to buy. Ensure your site is mobile-friendly (since many will be shopping on phones), simplify navigation (clear Halloween category), and be transparent about shipping times and cut-off dates. A smooth experience from product page to checkout builds trust and reduces cart abandonment.

• Market creatively and with urgency: Use the full toolkit – SEO, social media, email, influencers, paid ads – to get your products in front of shoppers. Have fun with the Halloween theme in your promotions to engage people. As the holiday nears, ramp up the urgency messaging to convert procrastinators. Limited-time offers, flash sales, and “last chance” reminders can drive a significant jump in orders.

• Be prepared to adapt: Monitor your sales and be ready to pivot. If one product is selling like hotcakes, see if you can get more supplier stock or increase ad spend on it. If another isn’t moving, swap it out or tweak its marketing. The Halloween window is short, so agility can make a big difference in capturing as many sales as possible.

By following these steps and tips, you’ll be well on your way to a successful Halloween dropshipping season. The spooky season is high-energy and short-lived – but with the right products, solid suppliers, and savvy marketing, it can also be extremely profitable. Now, with a game plan in hand, go forth and make this Halloween a spooktacular success for your e-commerce business!

FAQs About Halloween Dropshipping

Q: When should I start selling Halloween products?

A: Ideally, start preparing in late summer and have your Halloween items listed by early to mid-September. Many shoppers begin Halloween shopping in late September or the first week of October. 

Q: Is the Halloween dropshipping niche too saturated?

A: While there is a lot of competition (because Halloween is so popular), it’s not too saturated for a new seller who can differentiate themselves. 

Q: Should I create a separate store just for Halloween products?

A: If you’re just starting out, it’s usually not necessary to build a whole new store for Halloween – you can add a Halloween collection to an existing general or niche store. Many successful dropshippers operate a multi-niche store that features different seasonal collections throughout the year. That said, if you are only interested in selling Halloween items long-term, you could create a dedicated Halloween-themed store. 

Q: Is CJ Dropshipping a good choice for Halloween products?

A: Yes. CJ is known for its large product catalog (400K+ items) and holiday support features. It offers fast shipping options and useful services like combined shipping for multiple items. CJ also supports white-label packaging and print-on-demand, letting you build your brand.